11. Google AdSense In A Nutshell

What you need to know about Google AdSense

Google AdSense

You place ads through the Google AdSense program on your page.  There are many ways to do this but once you get them there, you get paid if your content consumer clicks on the ad.  Sounds great huh?  Well, I am not going to knock it entirely.  It requires little effort in attempt to pull revenue from your page.  After all, we have to pay for our presence on the web.  At a minimum, we have to pay for our internet connection, our time, our hosting services and our domains.  It would be nice to get a little back from the folks that consume the blood, sweat and tears we put into our online presence.


Who this post is designed for:

  • If you currently blog and utilize AdSense add program, this may be just a refresher.
  • If you currently have a site and just signed up for AdAsense and started running add without reading their guidelines, this will improve your comfort level with the work you have already done.
  • If you are considering using AdSense to place ads on your page, this will put you a little ahead of the game.

My opinion? 

I’m sure you’ve noticed, most of my pages on this site, include 1, maybe 2 ads.  You will find them at different locations on my pages as I experiment with ad placement.  I figured I should try something to repay some of my expenses.  This is what annoys me though.  Have you ever clicked on “20 stars from the 80’s, what do they look like now” on Facebook, only to see they take you to a webpage where you have to scroll through 20 pages covered with Ads?  I feel they are just fishing for accidental clicks.  That is what I do not agree with.  I am a firm believer in trying to promote good content.  I believe as the number of ads on a page rises, the integrity of the creator of the page decreases at the same rate.  If you ever see my pages covered with ads, PLEASE PUT ME IN CHECK!



After reading this, I do recommend visiting Google AdSense program policies here.

Guidelines for using Google AdSense on your site or blog

What is not allowed

Invalid clicks

This is pretty cut and dry.  You want your ad clicks to be organic.  Meaning, someone come through you your site and clicked an ad because they saw some value or interest in it.

Prohibited invalid clicks:

  • Set up some cool automated tool that simulates clicking ads
  • Clicking your own ads

Encouraging clicks:

  • Having friends click your ads
  • Asking your readers to click your ads just to earn revenue from the blog

Placing ads on pages that violate content guidelines

Examples include but not limited to:

  • Adult content
  • Sites that promote recreational drugs (includes drug paraphernalia)
  • Sites that promote Alcohol
  • Sites that promote Tobacco
  • Sites that promote hacking
  • Sites that offer compensation programs
  • Weapon related content
  • Illegal content
  • See more here 

Copyrighted material

You cannot put Adsense ads on a page where you have posted material protected by copy write laws. This includes pages that drive traffic to pages that have material protected by copy write laws.  The only way to get around this is having legal rights to display the material.  I would ere on the side of caution.

Counterfeit goods

You cannot place ads on pages where you are promoting counterfeit goods.  Basically items that you are trying to pass off as another’s brand.

Traffic Source Guidelines

This is one basically prohibits you from getting traffic through pay-per-click programs, mass mailings etc.  I had to read this one a few times just to understand what they were getting at.  I recommend you go here  and go to “traffic sources” section for further clarification

Site behavior

Just make sure your site is easy to navigate and doesn’t redirect to unwanted pages or force the user to download something they didn’t ask to download.  If you follow this guideline, you should be fine.

 What Is ok?

Ad behavior

You can make modifications to AdSense code as long as it does not inflate ad performance

Ad placement

You are encouraged to experiment on ad placement.  There are guidelines you want here if you want to learn more.


Again, this is not all encompassing of the rules for placing ads.  I do recommend you go to their site here to make sure you have a full understanding of their policies and guidelines.  I do see this as a good way to generate some funds.  Until your traffic increases, don’t expect to get rich from Google AdSense but a means to recoups some of the investment involved with creating your presence on the internet.

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